When was the last time your child was so inspired by a Public Service Announcement that it caused them to pick up a book and start reading? The answer is probably never. This reason for this is because most PSA’s are left brained segments targeting adults. That is about to change. Welcome to ADVENTURES IN READING.
From the minds that brought you Saltwater Taffy and the Spring Into Summer Reading Literacy Initiative, we have created an engaging narrative that will not only capture the attention of our young people, but cause them to share the message of reading with their friends When a child shares something online or in person, they become engaged in the message it provides.
With Adventures in Reading, we look to address the social issue of children, ages 7-14, who are more likely to watch content on a device than read from the pages of a book for their entertainment. All that is about to change with Adventures in Reading.