As young children, our lives are filled with many amazing dreams of tomorrow. We believe we can accomplish anything and that nothing is out of reach. Because of our age, we aren’t yet worried about what other people think of us and we have the organic ability to listen to our heart’s desire. Then something happens…we begin to grow up.
Faced with the peer pressure and the overwhelming drive of fitting in, we withdraw from our dreams and develop the dysfunctional habit of playing small. As a result, we shy away from anything that might make us appear vulnerable to our peers.
Over time, our self-worth is suddenly based on how many friends we have on Facebook, what label of clothing we wear, or how popular we are at school. Saddled with this dysfunctional habit of playing small, we begin to change our character and in the blink of an eye, we lose sight of our dreams.
If a dysfunctional mental habit like this has the ability to derail a child’s future potential, is it possible for us to alter their direction by enhancing their entertainment experience with positive family films?
In 2013, only 23 family films entered the marketplace against 320 Contemporary Fiction titles. Capturing an impressive 16% market share and $1.7B in revenues, family films continue to be the most profitable film ventures in Hollywood…year after year. Based on these overwhelming numbers, we are currently in a fund raise to make Saltwater Taffy into a feature film for the entire family.
We have raised $1.5M against our budget of $5M, but we need your help. We need to get in front of individuals who not only have the money to invest in family films, but in front of individuals who want to make a difference in the lives of our children.